No phone calls please

No phone calls please

Ads for openings in broadcasting look good. You read it and when it looks like something you’d be good for, you no doubt start to fantasize by seeing yourself in that position. Anchor or reporter. News or sports. Play-by-play. Whatever it is, you’re ready! So, you ready your demo reel and your resume. You agonize over every word in your cover letter. And you send off your package—attaching postage to a dream…

Sure, want ads can look great. But stop and think for a second. Think about where you’re seeing that “employment opportunity.” The Internet? A national magazine or some other prominent publication? Well, remember this. If you can see this advertisement, think of how many others can see this. How many thousands. Millions! Go ahead and answer the ad, but prepare for the consequences—that is heavy competition where you’re on a relatively equal footing with hundreds of others who are answering as well.

Many of these ads discourage follow-up with the deadly order “No Phone Calls Please.” How do you get around this? Try a different tack: an e-mail or snail mail letter might help. One thing I recommend is to try to get to know someone in the News Director’s news room. Do your research that way. In time, you might find out what the News Director will accept in terms of correspondence from you. This could very well give you that leg up your looking for.

At www.marczumoff.com we can help you strategize when News or Sports Directors tell you No Phone Calls Please.

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