Versatility is key

“I want to anchor the news.”
“I’d love to do play-by-play sports.”
“I see myself as the next Oprah”

Goals?  Dreams?  Love ‘em.  Keep ‘em.  We should all have ‘em.  As the television play-by-play voice of the NBA’s Philadelphia 76ers, I’m living my dream and so I consider myself one of the luckiest people on the face of the earth. 

But what about the journey?  How did I get where I am today?  Well, in no particular order, I was in radio as a news anchor and reporter with only limited play-by-play experience.  When I made the jump to television in the early 80’s, I assumed a number of duties that not only included anchoring and reporting but writing, producing, editing and even camera work. 

The ability and the willingness to become a versatile broadcaster was the key for me.  It allowed me an entrée into the business and ensured my viability.  While I never lost sight of my dream to become the voice of a professional sports team, I learned and subsequently embraced other aspects of the business.  Ultimately, it helped me to become a better sports announcer because I’d grown to appreciate other parts of the business.  I grew to respect the roles of others, hopefully making me a better teammate in the broadcast.  In all, it gave me an intrinsic appreciation for what it takes to produce any sort of program for television. 

As it relates to you, well, the dream or vision of playing a particular role as a broadcast performer will ultimately provide the drive you need to break into the business.  But your willingness to do other things will accelerate that career development and enable you to work in the business as you continue to work toward your ultimate goal.  If you’re worried about becoming “pigeon-holed” in a particular role that’s not necessarily your goal, well, that’s something you can deal with when the time comes.  Fact is, it’s much better to be in the broadcasting business—albeit in a particular position you might not ultimately want for the rest of your life—than to be on the outside looking in.  You can always work to eventually “cross over” into a position that, if not exactly what you’re ultimately looking for, could certainly be a lot closer to that ultimate goal.

At, we’ll help you to prepare for the versatility and flexibility that’s necessary to develop and ultimately flourish in your broadcasting career.

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