You’re a tube of toothpaste

Tell the truth, what do you know about toothpaste? Sure, you know some of the buzz words like whitening and cavity-fighting. But what about the real intrinsic values of the product? Do you really have a full, technical understanding of what makes one toothpaste better than another?

Chances are you don’t. Chances are you assume the same posture I do when in the supermarket trying to decide what to use to brush your teeth. Chances are like many people, you make your decision based on one thing—the packaging.

Millions are spent by companies on packaging their products. After all, it’s the first thing you see—before you see, smell or taste. It’s the first impression. It’s the one that many times makes the difference between buying or not buying the product.

YOU are a tube of toothpaste. Remember that as you try to break into broadcasting. That is, people who are hiring to fill positions in radio and television don’t know you from—you’ll pardon the expression—a tube of toothpaste. You literally have to package yourself to look and sound attractive.

In general, this means you have to be unique, interesting and exciting. It goes for the way you produce your demo reel to the look of your resume to the way you sound on the telephone and the way you present yourself at a live interview.

You’re style of performance should reflect the distinctiveness that is you. That includes your on camera (or audio) presentation along with your writing. Don’t be afraid to edit your demo reel in a way that will stand-out and show creativity. Your resume can use a singular font style. And of course, good phone manners and grooming are as important as anything you’ll do in presenting yourself as a viable candidate.

YourAirTime® knows how to make you look and sound your best—so that when it comes time to make that decision, the buyer will purchase YOU.

Tell the truth, what do you know about toothpaste? Sure, you know some of the buzz words like whitening and cavity-fighting. But what about the real intrinsic values of the product? Do you really have a full, technical understanding of what makes one toothpaste better than another?

Chances are you don’t. Chances are you assume the same posture I do when in the supermarket trying to decide what to use to brush your teeth. Chances are like many people, you make your decision based on one thing—the packaging.

Millions are spent by companies on packaging their products. After all, it’s the first thing you see—before you see, smell or taste. It’s the first impression. It’s the one that many times makes the difference between buying or not buying the product.

YOU are a tube of toothpaste. Remember that as you try to break into broadcasting. That is, people who are hiring to fill positions in radio and television don’t know you from—you’ll pardon the expression—a tube of toothpaste. You literally have to package yourself to look and sound attractive.

In general, this means you have to be unique, interesting and exciting. It goes for the way you produce your demo reel to the look of your resume to the way you sound on the telephone and the way you present yourself at a live interview.

You’re style of performance should reflect the distinctiveness that is you. That includes your on camera (or audio) presentation along with your writing. Don’t be afraid to edit your demo reel in a way that will stand-out and show creativity. Your resume can use a singular font style. And of course, good phone manners and grooming are as important as anything you’ll do in presenting yourself as a viable candidate.

marczumoff.com, knows how to make you look and sound your best—so that when it comes time to make that decision, the buyer will purchase YOU.

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