You’re a tube of toothpaste

Tell the truth, what do you know about toothpaste? Sure, you know some of the buzz words like whitening and cavity-fighting. But what about the real intrinsic values of the product? Do you really have a full, technical understanding of what makes one toothpaste better than another?

Chances are you don’t. Chances are you assume the same posture I do when in the supermarket trying to decide what to use to brush your teeth. Chances are like many people, you make your decision based on one thing—the packaging.

Millions are spent by companies on packaging their products. After all, it’s the first thing you see—before you see, smell or taste. It’s the first impression. It’s the one that many times makes the difference between buying or not buying the product.

YOU are a tube of toothpaste. Remember that as you try to break into broadcasting. That is, people who are hiring to fill positions in radio and television don’t know you from—you’ll pardon the expression—a tube of toothpaste. You literally have to package yourself to look and sound attractive.

In general, this means you have to be unique, interesting and exciting. It goes for the way you produce your demo reel to the look of your resume to the way you sound on the telephone and the way you present yourself at a live interview.

You’re style of performance should reflect the distinctiveness that is you. That includes your on camera (or audio) presentation along with your writing. Don’t be afraid to edit your demo reel in a way that will stand-out and show creativity. Your resume can use a singular font style. And of course, good phone manners and grooming are as important as anything you’ll do in presenting yourself as a viable candidate.

YourAirTime® knows how to make you look and sound your best—so that when it comes time to make that decision, the buyer will purchase YOU.

Tell the truth, what do you know about toothpaste? Sure, you know some of the buzz words like whitening and cavity-fighting. But what about the real intrinsic values of the product? Do you really have a full, technical understanding of what makes one toothpaste better than another?

Chances are you don’t. Chances are you assume the same posture I do when in the supermarket trying to decide what to use to brush your teeth. Chances are like many people, you make your decision based on one thing—the packaging.

Millions are spent by companies on packaging their products. After all, it’s the first thing you see—before you see, smell or taste. It’s the first impression. It’s the one that many times makes the difference between buying or not buying the product.

YOU are a tube of toothpaste. Remember that as you try to break into broadcasting. That is, people who are hiring to fill positions in radio and television don’t know you from—you’ll pardon the expression—a tube of toothpaste. You literally have to package yourself to look and sound attractive.

In general, this means you have to be unique, interesting and exciting. It goes for the way you produce your demo reel to the look of your resume to the way you sound on the telephone and the way you present yourself at a live interview.

You’re style of performance should reflect the distinctiveness that is you. That includes your on camera (or audio) presentation along with your writing. Don’t be afraid to edit your demo reel in a way that will stand-out and show creativity. Your resume can use a singular font style. And of course, good phone manners and grooming are as important as anything you’ll do in presenting yourself as a viable candidate.

marczumoff.com, knows how to make you look and sound your best—so that when it comes time to make that decision, the buyer will purchase YOU.

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Just meet people

There are a lot of pressures attendant to looking for a job as a broadcast performer in television or radio. The very daunting nature of the task can be distressing: finding the openings; getting a leg up on the competition; having the right demo reel.So, I’m here to tell you to take a breath, relax and relieve yourself of some of the pressure.
Don’t look for a job!That’s right. Don’t look for a job. Stop scouring the want ads, the websites and the publications. Stop stressing over the right font type for your resume.Just stop.

You see, you already have a job. That job would be meeting people. That’s right, just go out and meet people. That should not only be your preoccupation, but quite honestly, it needs to become your occupation. Eight hours a day. Fulltime. All of your resources, all of your being, devoted to meeting people.

Meeting the right people, of course, is the key to all of this. People who have a direct or even indirect relationship to some aspect of television or radio. These are the kinds of people who will help you in your search for a broadcasting job as much as anything or anybody.

Developing the right contacts is an art. It takes what we call The Three P’s: Passion, Persistence and Patience. Putting all of these to work in harmony is an important aspect to this new job of yours.

At marczumoff.com,we show you how to meet the right people and how they can help you find the opportunities you’re looking for.

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